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WINNING, Incorporated | Boston, Massachusetts

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Meet Our Sandler Team

We strive to be the best at what we do, and help you to do the same.


Bill Murray

Bill Murray is the founder and CEO of WINNING, Incorporated, which has been named the #1 Sandler Training firm worldwide. Bill's mission is to "abolish mediocrity and develop business champions." Prior to founding WINNING, Incorporated in 1997, at Elcom International, Bill achieved record-breaking growth, from literal start-up to over $650 million in less than four years. Elcom achieved an Initial Public Offering (IPO) of stock and became one of the 5 fastest growing companies in the world.

Sandler Books

The Sandler library of books includes two Amazon and Wall Street Journal best sellers, as well as the best-selling sales classic for any sales book ever.