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The 21st Century Ride-Along

How sales leaders can develop their teams in real-time sales calls.


Buy this book

Develop your teams in real-time sales calls

In The 21st Century Ride-Along, Antonio Garrido discuss  how to avoid the most common mistakes and deliver the greatest possible value by sitting in on sales calls.

An invaluable resource.

"If you want to know how to significantly improve the sales team's top line, read this book. Antonio Garrido gives practical application of theory, showing exactly what to do in just about every tricky sales situation likely to arise in the field. You will want your management team to read this book and to take it with them on every ride-along. An invaluable resource. Thank you.”

Kevin Keneally | Chief Executive Officer, PPC Flexible Packaging

The definitive guide

Developing and coaching the sales team by sitting in on their sales calls is one of the best ROI opportunities open to any organization, large or small


  • Identifies the most common mistakes sales managers make when they take part in sales calls—and shows exactly how to avoid them


  • Proven strategies for dramatically improving sales team productivity.


  • Shows how to make “ride-alongs” powerful opportunities for personal and professional development for each member of the sales team.


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Antonio Garrido

[AUTHOR] Antonio Garrido

Antonio Garrido is a charismatic and experienced trainer, speaker, consultant and author in the areas of sales, management, and strategic planning. Using the proven Sandler techniques and methodologies, Antonio is well known for his expertise in developing and training powerful sales strategies and tactics – his clients learn how to win more sales, in less time, while creating a common sales language and dynamic prospecting culture.