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WINNING, Incorporated | Boston, Massachusetts

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Sales and Sales Management Training, Coaching, Consulting and Public Speaking Services in Boston, Massachusetts

Strategic Success

Bill Murray brings 25+ years of experience and the Sandler Training methodology to implement fundamental and advanced practices to build upon your current success base. He and his team provide sales training, sales management training, coaching and consulting in Boston.

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Our Team

The team of people we have WINNING, Incorporated is truly world class.  Far more than just experience, our people have consistent track records of SUCCESS in building companies, and helping individuals exceed their goals and achieve their full potential.

Boston Sales Training

WINNING, Incorporated: Boston Sales Training, was founded in 1996 with a simple, yet very powerful mission, "To abolish mediocrity and develop business champions."  Since our modest start-up phase, we have grown to arguably one of the most successful business in the history of Sandler Training, and the Best Sales Training Center in Massachusetts..  However, our mission is not complete.  We continue to challenge ourselves and pursue higher levels of excellence. 

Our history and our success have been made possible by the following mission critical factors:

  • We hire only the very best people, with only the highest levels of honesty and integrity
  • We have a passion for the sales and leadership training business
  • We have a passion for helping people exceed their goals and achieve their vision
  • We believe we are the best in the world at 3 things:

        1) Assessing people in the areas of sales and management;
        2) Sales training & coaching;
        3) Leadership training & coaching

  • We are 100% focused on, and committed to, our clients' success
  • We believe in hard work and are extremely goal and results oriented
  • We believe that our clients are the lifeblood of our business

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Our Clients

Sandler's fully customizable training allows us to effectively serve clients in variety of industries, and company sizes. Our clients are in IT, Banking, Healthcare and many others, and include small to mid-sized through large organizations

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Join a Winning Team

Our office is dynamic, fast-paced and all about the clients we serve. Creating job fulfillment for the people who work with us is also a high priority.  We offer competitive compensation and benefits, flexible schedules to help employees achieve work/life balance, and ongoing training to help them advance in their careers.


Industry Recognition

Sandler has been recognized with multiple national awards, including "Training Industry Top 20 Training Companies" and "Selling Power Magazine Top 20 Sales Training Companies."

Explore some of today's top-performing programs to see if we're a fit for you.