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Professional Development

CEO and President of Sandler, Dave Mattson, explains how blind spots hold us back, how to find them, and how to fix them to get your business where you want it to be.

Listen Time: 29 Minutes

This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his thoughts on the 49 Sandler Rules for Sales Leaders.

Listen Time: 11 Minutes

Tim Priebe, Founder of T&S Online Marketing, talks about how to integrate Sandler into your marketing and shows you the attitudes, behaviors, and techniques needed to be more successful at marketing the Sandler way. Get the best practices for marketing collected from around the world.

Listen Time: 30 Minutes

In the past couple of decades, our workplaces have gone from the office to mostly virtual spaces. We get our jobs done and we communicate in the cloud. However, we still struggle with the same issues in communication which we had decades ago. Here are a few effective ways to overcome communication barriers in the workplace which you can apply right now.

Read Time: 5 Minutes

Below, you will find some DON’Ts, some DOs, and some concise guidance TIPS on getting the very most out of the extraordinary learning and reinforcement tools available via online learning portals like Sandler Online.

Read Time: 4 Minutes

This is a special bonus episode, a look back at this year’s Sandler Summit and one of our opening keynotes by Glenn Mattson, Sandler trainer from New York City, talking about success.

Listen Time: 9 Minutes

Learn how to build a better day. Whether it is yourself or your sales team, Jim Ayraud will help you learn the best practices for sales accountability and building new behavior habits.

Listen Time: 23 Minutes

People have many fears. Obviously, there are natural fears which have helped us to survive as a species but let’s leave them to scientists. This time, I would like to review the work-related one: the fear of change.

Read Time: 6 Minutes

Chris Duffey, Author and Strategic Development Manager at Adobe, talks about Artificial Intelligence and the attitudes, behaviors, and techniques needed to be more successful in a world with AI. Get the best practices collected from around the world.

Listen Time: 24 Minutes

Hamish Knox, Sandler trainer from Calgary and two-time author, shares and audio blog about how to share your vision for the future of your team through questions. He talks about the attitudes, behaviors, and techniques needed to be more successful in sales management. 

Listen Time: 5 Minutes

Clint Babcock, Sandler trainer, shows you how to succeed with the attitudes, behaviors, and techniques needed to beat the competition. Get the best practices for locking out the competition and winning in a competitive space, collected from around the world.

Listen Time: 30 Minutes

How effective are you at distinguishing your company from those you are competing against in the marketplace? Here's a quick reality check. Suppose you were talking to your number one prospect. And suppose that person looked you in the eye and asked you, "Why should I buy from you?" What would you say?

Read Time: 6 Minutes

Cal Thomas, Sandler trainer, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful at sticking with your goals and achieving them. Get the best practices for goal setting collected from around the world.

Listen Time: 24 Minutes

Today’s sales teams are under increasing pressure. Buyers are more educated than ever and are evolving with technology. Social media has given people the opportunity to communicate transparently about products and services—and the people who sell them.

Read Time: 7 Minutes

Brian Sullivan, VP of Sandler Enterprise Selling, speaks with Steve Moritz, thirty year veteran of the technology industry and CEO of Moritz Consulting Group about  Consulting Services: Putting the client first in sales and delivery.

Listen Time: 40 Minutes

Greg Nanigian, Sandler trainer, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful at find your prospect's pain, a compelling, emotional reason to change. Get the best practices collected from around the world.

Listen Time: 31 Minutes

Rick McDermott, Sandler trainer, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful in sales. Get the best practices collected from around the world.

Listen Time: 19 Minutes

Prajwal Gadtaula, Founder of Business Brainz, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful at doing enterprise-level account research and pre-call planning. Get the best practices collected from around the world.

Listen Time: 22 Minutes

Tina Phillips, Sandler trainer, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful at using your Sandler techniques and tools in a personal or professional crisis. Get the best practices collected from around the world.

Listen Time: 17 Minutes

This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his thoughts on the 49 Sandler Rules for Sales Leaders.

Listen Time: 12 Minutes

Jason Nierman, Founder and President at Accelerated Advising, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful at forming strategic partnerships for business development. Get the best practices collected from around the world.

Listen Time: 23 Minutes

This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his thoughts on the 49 Sandler Rules for Sales Leaders.

Listen Time: 10 Minutes

The 2019 Sandler Summit, which took place at the Rosen Centre in Orlando, Florida, was the best-attended Summit yet, both in-person and online. We covered a lot of ground, but I’d like to share with you two takeaways, in particular, from this year’s Summit.

Read Time: 6 Minutes

David Mattson, President and CEO of Sandler Training and 6-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders. The book is on sale here.

Listen Time: 7 Minutes

Linc Miller, Sandler trainer, shows you how to succeed at the connection with prospects through the attitudes, behaviors, and techniques needed to be more successful in sales. Get the best practices collected from around the world for bonding and rapport in sales.

Joel Kaczmarek, Sandler trainer, shows you how to succeed at gratitude loop with the attitudes, behaviors, and techniques needed to be more successful in sales. Get the best practices collected from around the world for being more grateful and happy with your success.

Listen Time: 28 Minutes

David Mattson, President and CEO of Sandler Training and 6-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders. The book is on sale here, as well as, the companion video course.

Listen Time: 12 Minutes

What is the ideal mix of daily and weekly activities – the mix that best supports our income goals? We should know. If we have a personalized daily “recipe” for daily and weekly progress toward key activity benchmarks, also known as cookbook or a behavioral plan, we can identify exactly how many dials we need to make, how many conversations we need to have, how many referrals we need to ask for, and so on… every single working day.

Welcome to the How to Succeed podcast, the show that helps you get to the top and stay there... This is How to Succeed at setting yourself up for a breakthrough.

Listen Time: 12 Minute

People sometimes ask me whether there is a single, simple principle that will help everyone in the organization to learn and grow and improve over time, regardless of an individual’s position or level of experience. There is. But it may come as a surprise to you: embracing failure and embracing it quickly.

Read Time: 6 Minutes

David Mattson, President and CEO of Sandler Training and 6-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders. The book is on sale here, as well as the companion video course

Listen Time: 14 minutes

If you are a Sandler client, and you’ve never attended a Summit, let me share four powerful reasons to consider joining us in Florida March 20-22.

Read Time: 5 Minutes

Jim Ayraud, Sandler trainer and co-creator of www.SalesAccountability.com, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful at maximizing your time invested. Get the best practices collected from around the world.

Listen Time: 29 Minutes

Glenn Mattson, Sandler trainer and course instructor, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful in financial services. Get the best practices collected from around the world for selling insurance, investments, and financial planning. 

Listen Time: 28 Minutes

Karl Graf, long-time Sandler trainer from Dallas, joins us to talk about how to hire and onboard top performing salespeople. Learn what to look for in new hires and how to outline an effective onboarding plan.

Watch Time: 53 Minutes

2019 is shaping up to be a very exciting year at Sandler, especially because of four important new strategic alliances we’ve formed. In this post, I want to look briefly at all four of the organizations with whom we’ve formed strategic partnerships with (Ziglar, Inc., Top Sales WorldGrovoand Evernote), and why each partnership is important.

Read Time: 4 minutes

Hap Klopp, Founder and former CEO of The North Face and author of multiple books, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful in the the face of digital disruption. Get the best practices collected from around the world.

Listen Time: 30 Minutes

Bill Bartlett, Sandler trainer and author, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful in branding your personal presence. Get the best practices collected from around the world.

Listen Time: 20 Minutes

Microlearning lessons are sharp and concise, making it easy to revisit lessons as needed to reinforce new behaviors, attitudes and techniques, a critical factor for long-term change. Here are five reasons today’s human resource professionals are turning to microlearning, and specifically to Sandler’s strategic partner, Grovo.

Read Time: 3 Minutes

Kevin Leung, Sandler client and Salesperson of the Years, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful in sales. Get the best practices collected from around the world.

Listen Time: 20 Minutes

Hamish Knox, Sandler trainer and author, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful with body language. Get the best practices collected from around the world.

Dave Mattson, President and CEO of Sandler, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful in Human Resources. Get the best practices collected from around the world.

Ken Wissner, Sandler trainer, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful in the contracting industry. Get the best practices collected from around the world.

David Mattson, President and CEO of Sandler Training, talks about how to rehearse your pitch with a prospect so they can sell your solution internally. If you can't be in an internal meeting, the next best thing is to have a white knight fighting on your behalf. Learn the best practices collected from over a thousand Sandler employees around the world.

Antonio Garrido, Sandler trainer and author of Asking Questions the Sandler Way, joins us to talk about the attitude, behaviors, and techniques of building better habits. Learn how to find and replace negative habits with better ones that lead to more success and better productivity. Get the best practices collected from around the world.

Ken Seawell, Sandler trainer from Detroit, joins us to talk about the attitude, behaviors, and techniques and what binds them together. Learn the best practices of successful salespeople and entrepreneurs from around the world.

Mike Montague shares his thoughts on business development in this special bonus episode. Learn the problems and challenges of traditional marketing, advertising, and sales approaches, and what to do about it. You will discover how to add people and opportunities to your sales and marketing funnels without peddling, pushing or price-cutting. Why resort to gimmicks, when you can be a professional business developer?

Pat McManamon, a longtime Sandler trainer from Jacksonville, FL, explores how to be more intentional in your sales management. Learn the attitudes, behaviors, and techniques of top leaders for managing salespeople. 

Many women ask me about the best ways to break down the barriers faced by female sales professionals. Here’s my answer: the critical step is recognizing that how we perceive ourselves before, during, and after our sales conversations will always have the most dramatic impact on our ability to break down the barriers we encounter. 

Mike Crandall joins us to talk about the attitude, behaviors and techniques of transitioning the ownership of your business to the next generation of leaders. This is always a tough subject, but the future is coming and how you plan now will determine how bright that future will be. Learn how to succeed at transitioning your business to the next generation.

 

David Mattson, President and CEO of Sandler, shares his thoughts about using the Thermometer Close. Learn the attitudes, behaviors, and techniques of top performers, who can gauge the pace and progress of their presentation with this simple Sandler technique.

As we approach Q4, it’s important to identify the strategies that will help us to make sure we are on track to hit or exceed our sales goals by the end of the year. With that goal in mind, consider the following four steps, which can help you set yourself up for a great fourth quarter.

Tim Pattson is the TradeshowGuy. He is the author of Tradeshow Success, host of the TradeshowGuy Monday Morning Coffee podcast, and founder of TradeshowGuy Exhibits. He joins us to talk about the best practices for succeeding at trade shows.

Lori Logue, Manager of Customer Success at Evernote, talks about how Evernote business can help you share notes with Salesforce and collaborate across the sales and delivery teams. Learn the attitudes, behaviors, and techniques of successful notetaking in business.

Dave Mattson shares his thoughts about the new Leadership for Organizational Excellence training program by Sandler. Learn the structure and methodology to create real, lasting, positive change in your organization.

Are your sales presentations more like a Gettysburg Address or a Gettysburg Oration? Few people know that President Lincoln was actually the secondary speaker at Gettysburg. The program for the dedication of the Gettysburg Cemetery, four months after the famous 1863 battle, listed Dedicatory Remarks, by the President of the United States after Oration, by Hon. Edward Everett, the main speaker. 

Dave Mattson, President and CEO of Sandler, shares his best practices for honing your talk tracks. Learn how to write, practice, and deliver your talk tracks for each part of the sales call.

Wednesday mornings are tough enough without our most annoying client calling in with the usual simple problem to which he is over-reacting. We sigh and answer the phone — all while making the facial gestures of a person eating oysters for the first time in their life.

A lack of confidence when interacting with potential buyers is a sure way to sabotage a sales discussion. Here are four ways salespeople can improve upon their interpersonal skills and become more confident when dealing with prospects.

In this episode, you will learn about legacy from Tom Ziglar, CEO of Ziglar, Inc. and co-author of Born to Win with his father, Zig Ziglar. Tom shares his thoughts on the attitudes, behaviors, and techniques of building a legacy and life worth living. Tom also talks about the new Sandler/Ziglar strategic alliance.

Learn how to find a mentor and make the most of the relationship. Nema talks about the right relationship and how to grow together in the mentor-mentee dynamic.

In this special episode, we take a listen into a live role play with David Sandler, the founder of Sandler Training. The recording took place in the early 1990's but the lessons are still applicable today. Do you find yourself talking too much and solving prospect's problems without getting paid first? This episode will help you take control of the sales call and teach you how to deal with competitors.

Learn how to rewrite negative beliefs and clear out the head trash that might be holding you back. In this special bonus episode, Mike Montague shares an original article from David H. Sandler, the creator of the Sandler Selling System. It's time to spring clean that head trash and start fresh.

You’ve experienced a “donkey moment” during an argument. The other person metaphorically digs in their heels, they physically lean back and probably cross their arms. These moments are wimp junctions. Wimp out and your conflict likely escalates to a lose-lose ending. Take the “un-wimpy” path and your conflict deescalates with greater possibilities of a win-win resolution.

Learn how to improve your attitude, behavior, and technique to improve your personal performance. Anneli Thomspon from England talks about how to maximize your personal efforts in whatever you are trying to accomplish this year.

Let’s be honest. Training and development initiatives meant to help sales teams succeed often go wrong.

Learn how to get to the top and stay there. Jody Williamson, long-time Sandler trainer, speaker, and author, joins us to talk about the future of selling and the dangers of success. What you do after you find success is just as important as what you do on the way up...

One of the most challenging aspects of a successful career in sales management is knowing when to let your foot off the gas, assess you and your team’s status, and regroup before hopping back into the fast lane. While difficult, this is an imperative skill for a sales leader to possess. 

Dean Lindsay, author of How to Achieve Big PHAT Goals, joins Mike Montague to talk about making big things happen this year. Dean is a keynote speaker and author of other books. He can be found at  deanlindsay.com

I never thought of the late, great baseball Hall of Famer Yogi Berra as much of an expert on sales and sales management. Then I came across this memorable quote attributed to the legendary Yankee catcher and manager: “If you don't know where you're going, you'll wind up somewhere else.”

At its core, Sandler is a sales and management training company. We aim to provide valuable insight and applicable strategies and tactics to allow our clients to be more successful in their businesses. Therefore, we’re always excited to share those who have partnered with us on their journey to success.

Matthew Newberger joins us to talk about our recently revised No Guts No Gain program and how to deal with the games and powerplays people make. Whether it is for negotiation, co-worker relationships, or in your personal life, it is important to be able to identify, deal with, and remove yourself from the games people play.

Dave Mattson, President and CEO of Sandler Training, interviews John Rosso, a Sandler Trainer, about how to transition from the Pain step to the Budget step using the investment triangle. This is a special episode of the Selling the Sandler Way series.

The beauty of a sales career is that you’re able to get out what you put in. With relatively uncapped earning potential, the harder you work, the more successful you will be. The drawback to this element is that you’re never “off the clock” when you’re working in sales. It can be difficult to maintain an appropriate work-life balance, especially early on in your career, when you’re working to improve your practice.

People have a comfort zone in which they prefer to operate. They may occasionally venture outside the boundary of their comfort zone, but typically only for brief periods.

As salespeople, our industry is always shifting. As a result, our jobs depend on staying ahead of the curve. To avoid falling behind, we should be constantly learning, creating, and innovating. Being forward-thinking pays off in numerous ways, but below are three of the most important reasons why innovation in the workplace is necessary.

Episode 100 brings a very special guest!  Mark Schulman is currently the drummer for PINK, and he has played with Foreigner, Billy Idol, Beyonce' & Cher. He is also a celebrity keynote speaker and author of Conquering Life's Stage Fright  that provides three simple concepts to boost attitude and performance for through compelling stories about working with world-class artists.

A few years ago, we published a blog detailing how to maintain progress towards your new year’s resolutions. With the start of 2018 upon us, it’s a good time to revisit these tips and see how else we can help drive you to success.In the blog post, Dave shared the importance of holding yourself accountable, partnering up for solidarity, turning your goals into a competition, finding a mentor to support you, and effectively executing your sales process.
While all of these tips are important, I want to share a few other insights that I’ve gained over my years as a Sandler trainer.

In my career, I’ve been both a mentor and a mentee. I know how important both sides of this relationship are, and what elements are necessary to be successful from both perspectives. Earlier in my career, I went through many mentors and felt that some were more beneficial to my growth than others. Below I have outlined five questions you should ask to ensure you begin a successful relationship with a mentor.

It’s the first week of January. In your rearview mirror, you had a great sales year in 2017. Ahead of you is a brand-new chapter, full of possibility and promise. While it’s important to celebrate your recent successes and create a plan to be even better this year, don’t get ahead of yourself. All too often, salespeople get complacent after having a great fourth  quarter,  and take their foot off the gas as the new year rolls in. Starting small and avoiding common missteps is the best way to ensure success for yourself and your team.

Welcome to Selling the Sandler Way, with your host Dave Mattson, the president and CEO of Sandler Training. He is a five-time bestselling author, speaker, trainer, and consultant to hundreds of international organizations. In this show, he talks to other Sandler trainers about the Sandler selling system.

Clint Babcock talks about joining the right groups, getting your networking plan together, and other best practices for succeeding at business networking as part of your prospecting plan.

 

As a salesperson, it’s easy to get wrapped up in your clients’ work and forget to save time for your own planning. How do you ensure that you end the current year on a perfect note? It’s important to finish strong and finalize your business plan before the calendar turns. Below are three ways to seal a successful year and begin 2018 with a bang.

The end of the sales year is a time for reflecting, preparing, and, in some cases, a bit of rushing. As you race to meet or exceed the lofty goals you set for the year, a skill that ties into all three of these areas is overcoming objections. As you follow up with prospects and clients leading into the new year, it’s important to be prepared for their excuses and challenges, and ready to respond to them. Below are four ways to prepare for objections that you can put into practice today.

John Baldoni is the author of 12 books, including Lead with Purpose. He is also an executive coach and educator. You can find his work at JohnBaldoni.com.

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

You’re a salesperson. You’ve just checked the wall calendar. You realize that the third quarter is officially over. A chill runs down your spine, because you know this means that you are 75% through the year and you haven't yet come close to the track you need to be on to achieve your yearly goals.

When you’re growing a small business, it’s important to put an emphasis on best utilizing the tools at your disposal. Regardless of your industry or experience, one of those tools should be social media. While there are endless uses for social media and I have previously discussed social selling tactics, below I have identified five tips that you can bring back to your business and begin to implement today for social media marketing.

The ears have to hear what the mouth is going to say. I believe roleplay is one of the most important things that you could do as a sales leader. Why? It makes you strong, but it also creates muscle memory for your team. Here's what happens when we don't role play. We tell people what to change in their sales process. 

Rodney Dangerfield built his comic career on a signature tagline: “I get no respect.”  Unfortunately, there are far too many salespeople who suffer from the Dangerfield syndrome – either they feel they get no respect or, worse, they act that way.  They walk around with sullen expressions and a woe-is-me outlook.  They are selling sympathy rather than solutions.  If we are describing you, study this carefully.  Hold your head high and reflect the pride of your profession.  Selling is a great field.  It has advantages that few other careers can claim.

Greg Nanigian, Sandler Trainer and Author, wrote his first book, Why People Buy. It’s a must-read for any sales professional in your organization who isn’t in control of the customers’ buying process, is unsure of what motivates clients and prospects, or needs to enhance their chances of closing the deal.

A good business relationship whether it is buyer/seller or manager/employee is based on the assumption that both parties have an interest in doing things to accomplish the same goal.  The first step in persuading someone to do what you want or need them to do is to establish and Adult-to-Adult relationship with the other person. 

The challenge of consistent growth is ever-present for small businesses. It’s difficult for all organizations, but especially for businesses that don’t have as many resources to devote to growth. For this reason, whenever you can develop or implement habits to improve your new business growth, you should do so. Below are six methods that you can deploy while networking to grow your team and its success.

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Traditionally performance evaluations (or reviews) are a “check the box” exercise designed to appease HR. These evaluations typically come down to a “good kid” (you made your number / performed to expectations) or “bad kid” (you didn’t make your number) comment from a manager. 

The FBI distinguish between two different types of situations requiring two different questioning strategies: the interview and the interrogation. The FBI calls the interview, “a conversation with purpose.” On the other hand, an interrogation is defined as “eliciting a confession against self-interest.” Many salespeople approach a sales interview like they would an interrogation—and this is their first mistake. 

Amy Woodall, a Sandler trainer, talks about her best practices for managing expectations. Whether you are setting the first appointment with a prospect, setting clear guidelines for delivery, or just talking with your co-workers or spouse, setting expectations can be the difference between success and failure. Amy shares attitudes, behaviors, and techniques for setting clear up-front agreements with others.

The biggest turning point in my career and in my personal life came when I realized my true value. When I broke through the mental barrier of self-imposed doubt, I truly began to shine. This breakthrough led me down the successful career path I have followed today, and it started with a change in focus.

Sheila Musgrove is the national best-selling author of Hired!: How To Get The Zippy Gig. Insider Secrets From A Top Recruiter. She is also the founder and CEO of TAG Recruitment Group in Canada. She shares some amazing best practices for resumes and job interviews as well as what recruiters and hiring managers are really looking for in top candidates.

Rule #10: Treat the job interview as a sales call, which means it's your job to disqualify.

John Storm, Founder of the Brainstorm Network, joins us to talk about how to get the most out of a brainstorming session. Whether ideation or innovation is your goal, you need to know the attitudes, behaviors, and techniques of an effective brainstorming session.

Rule #9: Don't get smoked in the interview. Search for the right candidate. What's don't get smoked in the interview mean? Well, sometimes the best sales call that a salesperson would make is on you, during the interview.   

The challenge of feeling comfortable and in control in your first “real job,” is almost as difficult as getting the job itself. The prospect of integrating yourself into the smoothly-running machine of a corporate workplace can be daunting and intimidating. While there’s nothing that will alleviate these fears and tensions overnight, there are a few ways to combat these feelings of anxiety and worry. Examine the four points enumerated below to gain a better perspective on how to successfully navigate the first stage of your career.

Welcome to the How to Succeed Podcast. The show that helps you get to the top and stay there. This is How To Succeed at Selling Girl Scout Cookies. The show is brought to you by Sandler Training the worldwide leader and sales management and customer service training. For more information on Sandler Training, including white papers, webinars, and more, visit Sandler.com.

You know drama is one of those things that bring TV ratings. Everybody loves drama. Everybody loves to watch reality TV these days cause it's a freight train about to happen but we can't turn it off. People are attracted to drama. Just the natural way it is. But you don't want drama at your workplace. Drama is poison. 

Picture this; you’re a 22-year-old business school graduate looking for your first job. You know you want to go into sales and have managed to secure an interview with a company high on your “places I want to work” list.  So what do you do next? Below we have identified 6 tips and tricks to help you crush your sales interview as a millennial entering the workforce.  

There are three tools that are particularly effective and easy to use in making people feel good about themselves: stroke, struggle, and validate. You can use one, two, or all three of these tools in interactions with patients—it depends on the situation.

Welcome to the How to Succeed Podcast, the show that helps you get to the top and stay there. This is how to succeed at patient care. The show is brought to you by Sandler, the worldwide leader in sales, management and customer service training. For more information on Sandler, visit Sandler.com. I'm your host, Mike Montague, and my guest this week is Donna Bak. She is a Sandler trainer from Connecticut and brand new author of the new Sandler book, "Patient Care The Sandler Way". We're going to talk to her about how to succeed at patient care. Donna, welcome to the show. Tell me a little bit about patient care and who should be listening today.

At this point, if you have yet to begin thinking about offering a summer internship, you’re probably behind. That’s okay though, we’re here to help. Below are 5 great ways to maximize the value of a summer internship for both you and those you hire. 

Wow, what an amazing first year for the How to Succeed Podcast! Thank you so much for helping to make it as a success. The podcast was launched last April with 5 episodes and quickly hit the charts in the new and notable section in iTunes. Now, with over 60 shows in the can, we can truly say that we are helping people get to their best and stay there. The show has received over 90,000 total downloads, and it is now averaging over 15,000 per month. We have had listeners in 92 countries.

In 1963, psychologist Bruce Tuckman termed the four primary stages of team development as; forming, storming, norming, and performing. Tuckman deemed that these phases must be traversed naturally for a team to grow, find solutions, plan work, and deliver results. While a lot has changed in the world of business and team building over the past 50 years, Tuckman’s model for group development has continued to ring true. To illustrate and modernize the motivation behind each phase, let’s examine both inspiring and unimpressive examples of each as we work our way through Tuckman’s ideology.

Last week, Sandler Training hosted the world’s top leadership, management, and sales professionals at a summit in Orlando Florida. More than 1,200 people joined Sandler in the sun to learn about sales and leadership, share best practices, and further our knowledge of how to succeed.  The conference was incredible. From the opening video eliciting goosebumps to the #SandlerSummit trending nationally on Twitter with over 3.5 Million views, the room was electric. I have come away with so many notes and action items, but I have highlighted the top 3 lessons learned from last week.

While a sales conference can reignite your fire and provide an abundance of new insights and tools, it can also be a chaotic experience. The better prepared you are to hunt for useful insights, information and connections, the more you’ll come away with. Some of the most common frustrations surrounding conferences include coping with speakers and panels who don’t fully cover a topic, finding time to network and even gaining insight from talks that don’t seem immediately relevant.

It’s not uncommon for a new hire to start out strong.  But after the initial excitement and enthusiasm for the new job fades, the behavior, performance, and “numbers” follow suit.

There are only 24 hours (or 1,440 minutes) in a day. What you do with those hours has a direct impact on your overall productivity and your career. From the cold calls you have to make to the internal meetings and client visits, how can you squeeze it all into each day without missing out? The way you schedule your time, the format of your meetings and even your approach to delegation are important. Your overall approach to time management can help you make the most of each day to ensure you have a positive impact on your career.

Role play is one of the best methods for developing your people, but salespeople loath role play and managers shy away from it, because it often becomes an exercise that leaves participants frustrated. Putting role play through the lens of David Sandler’s Success Triangle – attitude, behavior, and technique – both managers and salespeople could role play more effectively and increase both their role performance, outlook, and technique.

You’ve thought it out, gotten motivated and set a lofty goal for your sales and performance this year – so you are all set, right? Not so fast; setting the goals is just the beginning. Careful planning now can help you beat the odds when it comes to your sales goals and ensure you have the successful year you are planning for. Setting the right goals for the New Year is a great start. In a recent post, we covered the best way to set obtainable goals that are SMARTER – using a specific format designed to ensure your goals are measurable and attainable. Whether you use this system or take a different approach, the things you do in the first quarter will have a big impact on your outcome at the end of the year.  

This year's theme is Vision Driven Success. It is two days packed with non-stop training on sales, management or enterprise-level selling. Each trainer will bring real-world tactics, strategies, and ground-level tools that you can immediately implement in your business. 

Hiring season is here, and it’s you’re chance to show off your skills and really shine. You may be one in a million, but you could be competing with dozens of others to secure the sales job you’ve been dreaming of. The right preparation and an idea of some of the elements that are commonly included in sales interviews can help give you an edge.

Any professional can benefit from a strong LinkedIn profile and plan, but if you are interested in expanding your network or cultivating prospects, a presence on the busy site is a must. This professional network is just too big to ignore. Positioning yourself for success on LinkedIn means starting with a compelling profile, sharing relevant and useful content and joining industry groups and discussions.

It’s that time of year again. During the month of January, we’re likely to make promises to ourselves about how we’re going to do better, how we’re going to shake things up in the year to come, how we’re going to make a positive, lasting change in our lives and our careers.

Today’s career market is not your parent’s version, and it’s light years from what your grandparents probably first faced in the 1950s. That’s because your professional brand image is just as important as your experience, education and your resume feathers. The modern job market is as much about brand development and awareness for the individual as it is the start-up trying to generate name recognition on a viral basis with potential customers.

There is something nearly magical about this time of year.  No, it isn’t the snow globes, the gifts, or the brightly colored lawn ornaments.  It is the changing of the New Year.  One simple turn of the calendar page evokes the mental sensation of a fresh start. 

The transition from employee to manager is tricky in any position, but it can be especially challenging in the sales department. The skill sets are different, and the boundaries can get blurred in sales. Whether you are currently a sales rep looking to advance your career into sales management or a newly minted manager trying to make the transition to leader, there are some important things to keep in mind as you evolve from one role into another. 

These days, salespeople get asked to participate in numerous prospecting activities that include group networking events. Often times, it can be difficult to translate these types of events into actual dollars. Networking can be an effective way to capture business and increase your brand's awareness and should be a part of any salesperson's healthy behaviors.

As organizations grow, they realize that there are numerous different ways to define success. A new business, for example, will be immensely satisfied the first year the operation returns a profit. On the other hand, a more established company may expect to see a specified rate of growth year over year. Defining what success means to you and establishing goals based upon these criteria can be an important step in monitoring your business’s development and making productive decisions based on the criteria that matter the most to you.

Sales success depends on building a solid, growing client base. The first impression you make while prospecting for new clients can make or break your ability to secure new business. You only have seven seconds to make your first impression with a client. Here's how to make those seven seconds count!

Imagine that there are four sales professionals standing in front of you, all of them with records of success. On paper, they all look outstanding. One of them is going to end up closing a six-figure sale with your company today. After watching their body language for a few minutes before presentations start, you can already tell that you're not likely to work with salespersons #1 and #3. These two people won't make eye contact; in fact, they seem to work hard to avoid it.

Words are only a small portion of how we communicate with one another. Yet the value of other forms of communication is often overlooked. Learn more about four different types of communication, and how using them effectively can improve performance, morale, teamwork and success in your business.

Have you ever tried to motivate yourself to start a task? Did you conjure up all sorts of means, but after all the conjuring, nothing changed? You were still stuck. Except, you were also feeling guilty about having wasted more time without getting any closer to the accomplishment you were after.

All too often, salespeople focus on the wrong elements to increase sales. They turn their attention to the features, benefits and added aspects of their product or service in an attempt to differentiate themselves from the competition and ultimately convince prospects to buy.

When you first open your mouth to speak to a group, audience members want to know two things: They are curious about the journey they'll be taking with you, and they want to be assured that they will receive value during the presentation.

Strategic planning is something many companies undertake, but not as many are successful in implementing them. Goals are divvied up to the appropriate team members with the expectation to fulfill them, sometimes without an action plan to do so.

Has this ever happened to you? You had an initial meeting with a prospect. You asked that prospect what seemed to be all the right questions. You had what felt to you like a good conversation, and based on that conversation, you scheduled the next meeting. 

Your most productive sales discussions with prospects are likely to involve multiple up-front contracts. The most important one, however, is the first one. It sets up the whole relationship. You’ve got nothing to lose, and everything to gain, by establishing an up-front contract with your prospect!

Many salespeople are of the mindset that it’s inappropriate to ask clients for referrals until after the clients had experienced the outcomes promised by the product or service. Their thinking is that if they deliver the intended outcomes…and do so in an exceptional manner, clients will be more willing to provide a name or two when asked.