June 12, 2023 by Sandler in Professional Development
In this episode of the "How to Succeed" podcast, bilingual sales trainer Jorge Saunders joins to discuss the principles of selling in Spanish in North America.
Saunders addresses the approximately 53 million Spanish speakers in North America and emphasizes the importance of delivering training in their mother tongue to ensure comprehension and success.
This episode also covers the bilingual experience and the importance of mastering English and Spanish for sales professionals.
Gain expert insight on mastering Sandler Sales in Spanish with these tips and strategies for success – don't miss it!
Key Topics & Timestamps
- 00:01:14- Selling in Spanish and How It Is Different
- 00:04:56 - Separating Personal and Professional
- 00:09:43 - Cultural Differences in Business
- 00:11:14 - Accountability in Latin American Business
- 00:15:28 - Learning in Your Mother Tongue
- 00:15:38 - Adjusting Sandler Techniques
- 00:22:00 - Global Sales Training Rollouts
- 00:26:30 - Lessons Learned in Sales
Key Takeaway
- Success is achieved when you have a clearly defined goal that you pursue passionately every single day, driven by your love and dedication toward it.
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Sandler is a global training organization with over three decades of experience and proven results. Sandler provides sales and management training and consulting services for small- to medium-sized businesses as well as corporate training for Fortune 1000 companies. Our proven methodologies and specialized tools equip our trainees with the skills necessary to improve both their business and bottom line.
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